SENIOR GRAPHIC DESIGNER
The Collina Strada x Awe campaign blended Awe’s mystical, goddess-inspired brand with Collina Strada’s playful, fashion-forward aesthetic. Debuting on the SS26 runway, the collaboration elevated Awe’s profile within the fashion world and highlighted our ability to collaborate with top-tier brands. The designs brought bold color, butterflies, and street-style energy to our world while remaining accessible and true to Awe’s luxury positioning.
COLLINA STRADA X AWE
Created the Collina Strada x Awe campaign logo system, pulling in butterfly motifs and Collina’s signature typography style
Developed custom jewelry boxes, pouches, and inserts featuring iridescent butterflies and Collina’s signature playful details.
Along with a playful pink microsuede pouch and green polishing cloth.
OOH posters and wild postings that highlighted both the jewelry and Collina’s surreal, expressive imagery.
Environmental graphics for a pop up event included coffee sleeves, bags, menus, and signage, creating a fully
branded space for the campaign.
Digital and social ads that spotlighted the collection with close-up jewelry photography and Collina-inspired color and texture.
