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Launched for Pride Month 2025, the Queen of the Fairies campaign with pop icon Kim Petras tapped into the peak of the fairycore trend. I designed the campaign to channel dark fairy queen energy, blending Awe’s dark feminine aesthetic with Kim’s bold, glam presence. The campaign spanned digital, social, out-of-home, and press placements and donated a portion of proceeds to GLSEN to support LGBTQ+ youth.

KIM PETRAS CAMAIGN

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I developed the Queen of the Fairies wordmark and lockups, exploring typography that balanced whimsy, elegance, and attitude. These designs became the foundation of the campaign and were applied across ads, social content, and large-scale out-of-home moments like billboards and wild postings.

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