SENIOR GRAPHIC DESIGNER
In collaboration with Mullenlowe, I developed designs that represented California characteristics for a marketing campaign for Californa Avocados.
CALIFORNIA AVOCADOS
California Tunes
The second attribute I chose was "tunes" as music is heavily influential to California's culture. The challenge I faced here was color combinations, as it was too distracting and taking away from the letters. As a result of several revisions with the Mullenlowe team, I decided to focus more on the design and illustration and stick with a simple color scheme to help overcome the challenges.
California Style
The illustrations had to resemble the “C” & “A” from the word “avocados.” The goal was to develop designs that stay creative, fun, and legible. Though the concept was easy to come up with, as I wanted to depict a cool and edgy outdoor vibe, the challenge here was creating an "A" icon with the shape of the avocado character and the motorcycle.
California Drives
Drawing inspiration from Californias breathtaking scenery, I chose to focus on the diverse outdoors that includes beaches, mountain ranges, and stunning forests for those who love to live in harmony with nature.
